7 Social Media Marketing Techniques to Get Better Ranking in 2025
Social media has become a powerful tool for businesses to build their brand, connect with customers, and improve their online rankings. As we move into 2025, the way people use social media is evolving. To stay ahead of the competition, businesses must adopt new and smart techniques.
If you're planning to grow your brand online, here are 7 social media marketing techniques you must follow in 2025. You can also consider hiring a social media marketing agency Pune to help you implement these strategies successfully.
1. Create High-Quality and Engaging Content
Content is still king in 2025. Your social media posts should be:
Visually attractive
Informative and useful
Interactive (polls, quizzes, questions)
Whether it’s a photo, video, or story, quality matters. A professional social media marketing agency Pune can help you design and plan content that attracts more followers and engagement.
2. Use Reels and Short Videos
Short videos are dominating platforms like Instagram, Facebook, and YouTube. Reels and short-form video content are preferred because they are:
Easy to consume
Highly shareable
Great for storytelling
By creating engaging short videos, you can reach a wider audience. A social media marketing agency Pune can assist in video creation and promotion to boost visibility.
3. Leverage Influencer Marketing
Influencers already have a strong connection with their followers. Collaborating with them can give your brand more trust and reach. Choose influencers who:
Match your brand values
Have a genuine following
Create quality content
In 2025, nano and micro-influencers are expected to be more effective than celebrities. A social media marketing agency Pune can help find and manage influencer partnerships.
4. Focus on Consistency
Posting consistently helps your brand stay active and relevant. Don’t disappear for weeks and then suddenly post a lot. Instead:
Follow a content calendar
Post regularly (at least 3–5 times a week)
Use automation tools for scheduling
An expert social media marketing agency Pune can manage your account and ensure consistent activity that aligns with your brand goals.
5. Use Hashtags and Trends Wisely
Hashtags help increase the visibility of your posts. In 2025, using smart and relevant hashtags will still be effective. Here’s how:
Use a mix of trending, niche, and branded hashtags
Keep them short and relevant
Avoid overusing (3–5 hashtags are enough)
A social media marketing agency Pune knows how to research and apply the right hashtags to help your content reach more people.
6. Engage with Your Audience
Engagement is a two-way street. Don’t just post—also respond to comments, answer messages, and appreciate your followers. This builds trust and a loyal audience. You can:
Run contests and giveaways
Ask questions
Share user-generated content
If you find it difficult to manage interactions, a social media marketing agency Pune can take care of community management for your brand.
7. Track Results and Adjust Strategies
The most successful campaigns are the ones that are tracked and improved regularly. Use analytics to understand:
What type of content works best
The best time to post
Your audience’s behavior
Social media insights help you make better decisions. A social media marketing agency Pune can provide detailed reports and tweak your strategy for better results.
Final Thoughts
To succeed in 2025, your business must use advanced social media techniques. From reels to influencer marketing and audience engagement, every step plays a role in improving your brand’s reach and online ranking.
If you want expert help, hiring a professional social media marketing agency Pune can make a huge difference. They have the tools, knowledge, and team to take your business to the next level.
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